Social media has become a big part of people’s daily routine already in these times. It keeps them updated and also excites them with interesting content that people make and post online. People sitch through different social apps and everywhere they get to see people posting pictures, videos and so much content about them and their lifestyle. Some will be killing it with their cooking skills, some with beautiful voices, some with groovy dance moves and some have crazy photography or any artistic skill. These talents of people on social media really intrigue them and become their favorite personalities. These personalities keep working on their craft and establish themselves as influencers on social media. Now, since they have people’s love and appreciation, people want to engage and support them in all their endeavors. This process has created a whole new dimension of marketing opportunity which is now called influencer marketing.
WHAT IS INFLUENCER MARKETING AND HOW IT WORKS?
Now that you know what an influencer is, its very simple to understand what this word “influencer marketing” means. Influencers are in abundant these days talking about different topics or subjects with massive followings and engagement. These people have the power of changing or influencing perspectives people have on their minds and that’s a big thing.
Now, businesses have started realizing the significance of influencers and the impact they have on their audience. These businesses now approach these influencers to market their product or do the branding through their content and reward them in return.
That’s why you can see most of them influencers these days recommending you to install apps, buy a product, subscribe a website and all those strategies that have been decided by the business and the influencer together. So, this is the mechanism of how influencer marketing works and how you can make it of great use just by creating content that interests people.
HOW TO BECOME AN INFLUENCER?
The concept of Influencer marketing may sound very simple but becoming an influencer is not that simple. These influencers that you see on social media have worked their ass off to reach where they are now. They may have started small but they kept on going in spite of the criticism or disapproval they faced. What really counts is your persistence of doing what you want to do with your life. These people have shown this strength and worked rigorously on their craft and their content. So, if you are thinking of becoming an influencer, it’s a long way home and it won’t be all beds of roses. You need to establish a reputation and consistency around your audience and also work on your own promotion. It’s a great time to be alive, so utilize it to the fullest. Here I give you a step by step guide to how you can fulfill this dream of becoming an influencer and maximize your existence.
1.DETERMINE YOUR NICHE
First and foremost, you need to know who you are and what you are good at or what you want to be good at. Then you need to determine your niche around which you will be creating your content. You can’t just go take selfies or post pictures of what you ate and shit because only celebrities and already established influencers can do that.
People today are more interested in themselves and they are always in a pursuit of how they can progress in their life. Your personal photos are of no use to them, so what’s your catch?. First of all, you need to find your niche and create your content around it, so that people can relate to it and give you that thumbs up. Create content which can change their lives in a good way and can make them better than what they were before.
There are so many options for your content creation out there. See what other influencers are doing, try to learn and implement their techniques on your content. Even if you want to find a niche, you can see what your competitors are doing and do something that is not the same but something that is inspired by their work.
Starting as an influencer might get really frustrating when you are just starting to post your content as even if you have great content you don’t get recognized for a long time. But the only advice I can give is “keep posting”.
No matter what the weather, don’t stop creating content because if you stop posting, the interest with which you started this in the first place drops and you are back to square one. Once you keep on posting and doing the right thing with your content, you start generating a constant engagement with your audience and the effort won’t go in vain.
Once you keep on posting, you will start understanding the algorithms about what is working and what is not. Don’t care even if it is a lame content, as you learn from your own mistakes. Just be consistent with your content and keep on making changes to make it even better.
Today you can find thousands of tutorials for managing social accounts and all, so, utilize them efficiently and you won’t be disappointed with the results you will get. It may be slow at first but once you pick up the pace, nothing can stop you.
CHOOSE YOUR SOCIAL NETWORK
There are dozens of social networking sites today where you can now post your content and get going with your dream of becoming an influencer. You may be thinking why not post on all the social networking sites so that you get maximum attention?. but it doesn’t work this way.
You need to choose one social network first and invest your time only on that one. Learn about its algorithms, look into what people like to see, gain that attention from your audience and then only go with whichever another network you want to try.
If you go all at once, you might get confused along the way because you are focusing on too many things and you might get lost in the paradox of algorithms along the way. So, what you do is choose a social network and start posting content which can relate to that social network.
FIND INFLUENCER PLATFORMS
Once you are consistent with your content and you start getting those followers and you hit some big targets like 100k, you are a self-made influencer already now. But brands haven’t seen you or your work yet, so what do you do now?. Search for influencer platforms on google and you will find lots of them these days.
Go to their websites and join yourself with the community of influencers out there. Now that you have registered yourselves with these websites, brands and big companies can track you through these platforms and reach out to you if they really like your content or if it is related to their business.
This is a fast and easy way to earn being an influencer and you can learn so many things out of this. Keep yourself updated and you are ready to break and win the internet.
Now since everything is done from your side, keep that patience inside you and don’t get frustrated with the results you might get during the initial days of being an influencer. Focus on your craft, your content, audience engagement and nothing can stop you from getting paid by doing what you love to do.
One thing you need to remind yourself every day is that you are here not just for the money but for the audience. Your audience is your god. So, you need to treat them well during the initial days especially and engage with your audience. Have a healthy and friendly relationship with them.
So, now you know the hardships and the perks of being an influencer, start producing content because this is an era where people want content every time they pick their phone up. Work on your craft and stay motivated about what you want to do with life, I bet nothing can stop you. Becoming an influencer is like a snowball effect, you keep networking and keep growing once you get the hold of it. The boom of Influencer marketing in 2017 is just a trailer and now wait for the movie because it is going to get a whole of an exciting ride. Don’t miss out on this opportunity people, do what you love and get paid!.