Content Marketing is one of the most powerful digital marketing strategies that focus on relevant and value-driven content and helps solve the challenges your business is facing in some way or the other by crafting unique, valuable and engaging content that aligns with the interests of the audience. It is a strategic long-term approach that helps improve the brand’s visibility while earning the trust of the audience.
Expand your reach with effective Content Marketing
Content Marketing is all the rage. If your business has not explored it yet then it’s time to take the plunge. With our effective ROI driven strategies we will help your brand get heard.
Drives leads and sales
Content Marketing impacts the buying experience to a great extent. This is one of the major reasons why content marketing is more powerful than any other traditional marketing technique and assuredly yields higher leads and sales along with increased brand visibility.
Increases Conversion Potential
Our main objective is to tactfully use your content to engage, inform thereby promising assured value to your audience and increasing the conversion rate.
Improves brand awareness and recognition
Effective content strategy plays a pivotal role in influencing your brand reputation. We design strategies that get you found when someone is looking for an answer and thereby increasing your brand recognition and awareness.
How do we do this?
Our primary objective is to come up with a strategic marketing approach solely focused on curating and distributing relevant and consistent content in order to attract and retain a distinctly defined audience. We understand that with great content comes better engagement, lead generation and relationship building and work in line with this to achieve your business goals. At Adzania Digital, our content marketing services literally revolve around these six simple focused steps discussed below.
It all begins with data and our content creators understand that data and content go hand-in-hand, and this is the reason why we don’t commence with the creative process until each and every idea and concept has a facts-based guideline to measure up against. We dig deep to find out what your industry’s audiences like, how your competitors are getting success and what your target audience considers before making a purchase and more.
Once we have an idea of what your audience wants, we tailor a content strategy that matches the needs and expectations as per your products and services.
Followed by planning, we start with the content creation process. Our professionals follow the latest content creation strategies that read easy, entertains and converts.
Distribution & Sharing
Next, we will drive the traffic to the content created using guest posting, email marketing, digital PR, infographics, ads, repurposing content for LinkedIn, Twitter etc. This promotes your content with a simple yet effective social distribution plan.
Track,measure & iterate
Every article, blog entry and content that gets published is tracked, analysed and built upon. Monthly reports are drafted to show your traffic and sales progress and further content optimizations are done.