Wondering what pay per click advertising (PPC) actually entails? Basically, through PPC advertising you can target customers based on the ads that they view at the right time and in the right place. If you own a brand or company, PPC services are the need of the hour for taking it to unprecedented heights.
PPC Marketing helps you jack up traffic on your website along with increased conversions and enhanced visibility thereby equating to higher ROI. Also, if you have a short window to promote your brand offerings and make an impact, then PPC Marketing is the best option for you.
Optimized Paid Search Campaigns
PPC is an immensely flexible option that can be scaled up swiftly and used to generate quality leads. With an optimized PPC campaign, you get a controllable, targeted and cost-effective medium to rank higher on Google that drives revenue for you through smart data-backed decisions.
Reach audiences cost-effectively
PPC advertising campaigns gives you full control over your budget, targeting and ad placements. We assure you that with our PPC Campaign Services, you’ll never pay for ad impressions or reach. You only pay for clicks and that’s what keeps you fully in control of your budget.
PPC helps in fine-tuning and optimizing existing campaigns for enabling better returns on investment (ROI). Also, these campaigns are easy to measure, which means that you can improve your ads until they produce a positive ROI.
Organic Growth is crucial for building a long-term brand,but at times you are seeking instant results. This is where PPC steps in. It helps drive targeted traffic to your business instantly.
How do we do this?
With our effective five-step PPC strategy we look forward to helping you achieve your PPC Marketing goals. The strategy involves selecting the right platforms, targeting features, and social ad types to deliver their message while balancing investment in each. Below discussed is the process that we undertake to develop an advanced PPC campaign strategy for your business.
Define your goals
Our very first step in building an effective campaign strategy is to set your PPC Marketing goals. This way we choose the platforms and ad types that are best suited in order to achieve your marketing goals. Some of the common PPC goals are:
- Increase site traffic
- Generate leads
- Drive sales
- Raise brand awareness
Next comes is audience targeting. Through this, we understand what kind of audience you intend to target and what all advertising options you should invest in accordingly. Herein the key to success is targeting based on intent and not just the relevant keywords. The 3 main categories of search intent keywords are:
Transactional: Searchers want to make a purchase
Informational: Searchers want to learn more about something
Navigational: Searchers want to get to a certain page or resource
Optimize your landing page
Next, we focus on drawing a strong link between audience targeting and landing page optimization. This is important as on-site behaviour is a key determinant of conversion. The more relevant a landing page is to the initial search intent the more likely the site visitors will click through, sign up, make a purchase etc.
Once your target audience is set up and relevant landing pages have been created, next, we start with the process to create and optimize your ads. Ads act as a link between search intent and the landing pages that have already been optimized. The main purpose behind it is to illustrate your unique selling proposition and offering value.
Analyze and optimize your PPC Marketing Strategy
The main purpose of the analysis is to identify what keywords and target features help drive your campaign needs. Some of the important metrics that are considered for search, display and social ads (as per your campaign goals)
- Click-through rate (CTR)
- Conversion Rate
- Cost per Click (CPC)
- Cost per Acquisition (CPA)
- Quality Score (for AdWords)
- Return on Ad Spend (ROAS)
If your motive is lead nurturing, then in that case you will also have to take into consideration on-site engagement metrics like:
- Number of page views,
- New or returning visitors, etc.
All this helps evaluate the relevance/effectiveness of your advertising elements. This is also helpful in understanding what keywords and audience targeting strategies are working well for your brand or business.